About Christi Loucks

My first real job was in HR in Antarctica. I didn’t want the life I was supposed to want, and that was the strangest job I could find. Everyone down there had traded a normal life somewhere else for something hard and inconvenient, and I came home thinking that was a perfectly reasonable way to live.

After that I spent 10 years in high-growth tech teaching salespeople how to sell. I was really good at it and I liked the work. It took me most of that decade to notice that I didn’t own any of what I was building.

So I bought a company off the internet. I found a lead gen agency on Acquire.com at 11pm one night, and a few months after closing I was standing on a sidewalk in Times Square with a crowd of tourists, staring up at my deal on a billboard. The year that followed was the hardest of my life. My son was born 365 days after I signed the papers.

When that chapter ended I started a new agency from zero with a baby at home and another one on the way. I did most of it scared and nauseous and exhausted, and it worked anyway. This year I merged it into a bigger agency and had my daughter in May. My husband and I also run DealBuff, where we help people buy small businesses.

AI is the reason any of this fits into the hours I actually have. I’ve never written a line of production code, but I build software every day. For about 30 years that took training, a team and money. It doesn’t anymore, and I think the busiest women should be the first to hear about it. That’s why I teach it.

I’m still not technical. I set up AI the way I used to train new salespeople, with one job, written steps and a check-in every week. Every guide on this site is one of those setups, and each one tells you what broke along the way.

I’m still working most of it out in real time. Come do it with me.